Run every
branch as one.
Optician Dynamics is the AI-native cloud ERP for optical retail — from Islamabad to London. POS, prescriptions, frames, lab routing, and multi-branch sync in one platform.
Built in Islamabad · ZATCA/FBR/FTA/NBR-compliant · Founding Customer Program
See our full no-risk promise →
✓ No credit card · ✓ Cancel anytime · ✓ Migration included · 30-day money-back on annual plans.
AI in every part of the optical workflow.
Not a chatbot bolted onto a feature list. AI in the chair with your staff, on the floor with your customer, and in the back office with you.
Catalog Builder
Type a model number. The frame's spec, brand, materials, and image populate automatically. New collections in minutes, not days.
Prescription OCR
Snap a photo of a handwritten Rx. Optician Dynamics extracts SPH, CYL, AXIS, ADD and writes it straight into the patient record.
Frame Recommender
Face shape + prescription + purchase history → three frame suggestions ranked by fit, margin, and stock on hand.
Demand Forecast
"Reorder 12 of SKU 4421 in two weeks." Predicts what sells next month from your local demographics, season, and history.
Insights Co-pilot
Ask in plain language: "Why were Saturday sales down last week?" Get a real answer, with the chart.
Re-engagement Writer
Drafts the "your Rx is 18 months old, time for a check-up" message in your patient's language and your shop's tone.
Already ZATCA-compliant. Your Riyadh branches can go live before June 30.
Saudi optical retailers must onboard ZATCA Phase 2 e-invoicing by 30 June 2026. Optician Dynamics is certified — XML invoices, QR codes, UUIDs, credit/debit notes, all handled.
Founding Customer Program · limited intake — built hand-in-hand with optical retailers
Most optical software was built for general retail.
Frames and lenses don't fit in those boxes — so opticians end up stitching together five tools to run one shop. We've sat behind the counter. We know the failure modes.
A POS that can't handle prescriptions. So you keep them in a notebook — or in WhatsApp.
Inventory in Excel. Stock counts that lie. Reorders made by gut feel. Suppliers chased by phone.
Multi-branch by spreadsheet. Closing one store means waiting until you can drive over and sync the numbers.
Lab orders by paper. Lost prescriptions. Rework. Frustrated customers. Cancelled wedding-day orders.
Three vendors, three bills, no integration. Each "supports" you. None talks to the others.
POS, inventory, prescriptions, lens catalogue, lab routing, multi-branch sync, hardware integration, analytics — one platform, one login, one bill, one support number.
Nine modules. One subscription.
Each module solves one operational workflow. Start with what you need. The rest is waiting whenever you're ready.
POS & Billing
Close a sale in 40 seconds. POS that talks to inventory, accounting and JazzCash / EasyPaisa / Stripe / PayPal in one tap.
See it in action →Inventory
Know what's on every shelf, in every branch. Stock counts, reorder points and supplier integration that actually reconcile.
See it in action →Lens Catalogue
Every brand, coating and index — validated against the Rx. Mismatches caught before the order leaves the counter.
See it in action →Hardware Kit
Plug in and go. Scanners, label printers and EFTPOS arrive pre-configured — the hardware and the integration.
See it in action →Lab Routing
Jobs flow from Rx to the right lab by service, brand and turnaround. Full chain-of-custody, no paper.
See it in action →Cloud Sync
Keeps selling through a power cut. Auto-backups, encryption in transit and at rest, multi-region failover.
See it in action →Analytics
The report you'd take three days to build. Daily sales, top frames, slow stock and margin by branch — already on your screen.
See it in action →Multi-branch
Run every branch as one. Centralised pricing, decentralised execution, real-time across regions and time zones.
See it in action →Patient CRM
Cuts no-shows. Rx history plus automated reminders by email, SMS and WhatsApp — in the patient's language.
See it in action →Type a model number. The frame catalogues itself.
Most optical software makes you key in every frame by hand. Optician Dynamics reads the model number and auto-fills brand, collection, colour, size, material and a starting price — so a thousand-SKU shelf is catalogued in an afternoon, not a month.
- ✓Model number → brand, size, material, MRP, auto-filled
- ✓Bulk import a supplier sheet — deduplicated on the way in
- ✓Barcode + shelf label printed from the same screen
Before Optician Dynamics, every branch had its own version of the truth. Now there's one — and the morning starts with it, not with phone calls.
One platform. One bill.
The current optical stack is five tools, four vendors, and one accountant in tears. Here's the swap.
- ✕POS software (PKR 8,000/mo)
- ✕Inventory spreadsheet (free, but broken)
- ✕Patient records on paper / WhatsApp
- ✕Lab orders by phone (PKR 4,000/mo in lost rework)
- ✕Hardware bought separately, no integration
- ✕Backups? Maybe a USB stick from last Eid.
- ✓POS, billing, returns, Saudi VAT — included
- ✓Real inventory with reorder + supplier integration
- ✓Patient CRM with prescription history + SMS reminders
- ✓Automated lab routing — jobs flow themselves
- ✓Hardware kit at cost, plug-and-play
- ✓Auto-backups, multi-region failover, encryption
Every branch. Synced in real time.
Sell a frame in Karachi. Stock drops in Dubai. Patient records, prescriptions, sales, returns — every action propagates everywhere it matters, in milliseconds.
- ●Centralised pricing, decentralised execution
- ●Offline-first POS — keeps working through load shedding. Syncs when power returns.
- ●Audit trail across every action in every branch
- ●One login. Switch branches in a tap.
Live in two weeks.
You keep selling on your old system during cutover. Our team does the heavy lifting.
We map your operation
A free call where our team audits your current stack and builds a migration plan tailored to your branch count, supplier network, and lab partnerships.
We migrate your data
Customers, prescriptions, inventory, suppliers — imported, cleaned, deduplicated. Your team keeps selling on the old system during cutover.
We train your staff
On-site training in Urdu, English, or Arabic. Hardware delivered and installed. A dedicated success manager on WhatsApp for the first 90 days.
Two shops. Not two hundred.
We're in limited intake. These are the founding optical businesses running Optician Dynamics every day — and shaping what we build next. Their words, not ours.
"Every branch closes the day on one dashboard now. Stock, sales and prescriptions reconcile on their own — we stopped matching spreadsheets across shops at night."
"We catalogued the whole frame wall in two days, and the POS prints a correct prescription receipt every sale. Wrong-lens reworks dropped to almost none."
One subscription. No surprises.
Per branch. All software included. Hardware at cost. Migration included on annual plans.
- ✓POS + Inventory + Patient CRM
- ✓Lens catalogue (basic)
- ✓Cloud sync + auto-backups · encryption at rest
- ✓Up to 5 staff accounts
- ✓WhatsApp receipts & appointment reminders
- ✓Offline POS — keeps working through load shedding
✓ No credit card required · ✓ Migration on us · ✓ Cancel anytime · ✓ 90-day money-back
What you'll want to know.
Straight answers. If yours isn't here, ask us.
Start free 30-day trial →Built in the world's toughest market. Compliant where you trade.
Tax e-invoicing is hard. We are certified and live across four regimes today, with more on a dated roadmap. Statuses are honest — nothing is marked live until legal signs off.
Replace five tools
with one platform.
Set up in minutes. Migrate on us. If Optician Dynamics doesn't replace your stack, you don't pay a rupee.
✓ 30-day free trial · ✓ No credit card · ✓ Migration done by our team · ✓ Cancel anytime